Zola is an online wedding registry, wedding planner, and retailer. Striving to be a one-stop shop for all things wedding, Zola launched a beta version of a product that easily connects couples with vendors. Zola has already manually helped nearly half a million couples plan their weddings since launching in 2013 but are now hoping to create a new experience digitally.
Company
Zola.com
Year
2019
Role
Product Designer
Team
Design, Product, Tech, Analytics, and Marketing
Zola wants to expand the market to all vendors i.e. caterers, florists, cinematographers, etc. Say goodbye to long hours of research, emails, and referrals- and say hello to a free and easy-to-use tool that saves time and stress.
Qualitative Interviews with Engaged Couples
I conducted interviews with couples who have hired or are looking to hire their own catering vendor. Luckily, I was able to find people within our very own company, Zola to interview.
User Journey Map
After conducting interviews, I found similar patterns in the steps that were needed to find a caterer. Compiling the information, I created a user journey map to visually see the steps and emotions that a user experiences throughout the process.
